Build is a new web conference which will take place this year.
The brief was to design the the look and feel for the marketing campaign.
This image was constructed as a tactile way of advertising the conference. Andy went through three keyboards to get all the arrows which alludes to the idea of a gathering crowd.
This idea was then used as a starting block for further promotional material.
The conference will start no the 5th Novmember, so if you like the web and want it to be better go enjoy.